We Take A Methodical, Analytical and Human Based Approach

As a boutique investment firm specializing in acquiring enduringly profitable businesses, we are dedicated to identifying and investing in companies with long-term potential. Our approach involves meticulous evaluation (qualitative and quantitative) and strategic planning to ensure the success of each venture we undertake.

With a current focus on purchasing a single business and expertly managing its operations, we are committed to driving growth and maximizing returns for all stakeholders. Partner with us to unlock your business's full potential and embark on a journey towards long-lasting success.

Our rigorous and analytical approach ensures excellence in every operation. Embracing innovation and expertise, we drive improvements in operational efficiency. Risk identification and mitigation define us, guiding decisions toward unwavering profitability and steady growth.

What we are looking for:

  1. Enduringly Profitable Businesses

  2. A Reputation of Excellence - Satisfied Recurring Customers

  3. Boring - Slow and Steady Growth

  4. Sticky Products - Difficult for Customers to Switch

  5. No Competitors or Strong Moat

  6. Unimportant - Not a relatively major expense to customers

  7. Appropriate Size

    1. $750k - $2M Annual Pre-tax Profit

    2. $5 - $15M Steady Annual Revenue (5-10+ years historical)

    3. Sale Price of 2-4x Multiple on Pre-tax Profits

The Willette Ventures, LLC. Approach:

Peter Willette – In partnership with the Investment Advisory Board (IAB) – seeks funding to acquire undervalued small to medium-sized, enduringly profitable, “boring” businesses, including properties. There are industries that the team has experience in, and as a result, will focus on searching in those areas, such as: engineering, energy, baking, construction, event planning, health and fitness, automotive, and real estate.

The “Team” consists of a manager (Pete Willette) and the IAB, which sources deal flow from various business brokers and through direct contact (conferences, trade shows, and cold calling) with privately held entities. These opportunities are then vetted through a multi-step, proprietary process that includes quantitative (business financial fundamentals) and qualitative (management team and business processes) aspects.

The goal of this approach is to continue operating these acquired entities and slowly improve their operational efficiency. The long-term strategy will be to deploy technology solutions (customer relationship management, enterprise resource planning, and computerized maintenance management) and leverage tangential projects or expertise. The Team is also searching for situations where one business might benefit another in a portfolio play where one business's product becomes another portfolio business's input. Finally, the Team is also looking for mutually beneficial partnerships (fractional CFO and marketing firms) that can span acquired companies' portfolios.

The company was founded in the Granite State (New Hampshire) due to its favorable business climate and the founder's familiarity with the region. The team focuses on acquisitions in New England, but it would be willing to make exceptions for the right deal. However, NH and ME are the target areas.

Currently, the team has extensive experience evaluating investment companies (angel and venture capital investors) and operating them (robotics companies, manufacturing, scientific devices, engineering, energy, and many technology startups). The Team retains a high degree of business and technical acumen, which provides a high degree of readiness to vet deals and acquire companies quickly but without haste while reducing investment risk. By evaluating deals as an ecosystem and applying various risk identification and mitigation techniques, this Team ensures that sound decisions are made and that the organizations will continue to prosper in the future through various business conditions.

The Team’s deep understanding of engineering, energy, baking, construction, event planning, health and fitness, automotive, and real estate allows us to identify hidden value in undervalued businesses. The group believes that many small—to medium-sized companies are undervalued due to factors such as limited access to capital, outdated business models, or inefficient operations. The Team can unlock their full potential by applying the expertise above and various resources. Focusing on risk mitigation and operational improvement ensures that Willette Ventures investments have the potential for stable returns and capital appreciation.

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